Welcome to 'What The Flip' Property Investing

Life is too damn short, to be stuck doing something you hate. 😬

Property Investor

Matt Brighton

Let's do this.

I started ‘What The Flip: Property Investing’ in 2020 with a pretty simple mission: to help other property investors build a better, smarter, stronger business.

What the Flip is an honest, real journey from novice newbie to property pro.

I’m figuring out ‘what the flip’ it’s all about – showing the highs and lows of property investing in the UK and what I’m doing to build a business from scratch. 

To do this I’m using all my experience from working in Financial Services including experience in Commercial Lending.

Property Investing is hard, it takes dedication, knowledge, risk management and a good financial understanding. 

If you have made it this far, you’re no doubt like me: an independent thinker, a go-getter, an action-taker, who wants to own and carve your own path to success.

This is why I’m so passionate about helping other people create the entrepreneurial dream where your skills and determination can be transferred to real results.

I’m serving you a freshly squeezed, easy to digest and relatable approach to creating a WILDLY successful property business to give you the freedom to chase your dreams.

Matt Brighton
First Investment Property (East London)

Matt's Guiding Principles 📖

I have some key guiding principles to keep the brand and myself focused in the right direction and strategy. These principles keep me on course.


Work with purpose, understand my own direction and accountability.
Working 9-5 for the rest of my life in a polluted city is not my idea of the ideal life. After 5 years in the corporate world, I’m grateful to realise this now, rather than in another 20 years time. I want to make my own decisions, set my own direction and build something greater, than what a job allows. Sharing that journey here will keep me accountable, whilst building a useful resource for other investors.


Fail forwards and embrace the process knowing that the results are mine.
Documenting and showing the highs and lows whilst being curious, experimenting with new ideas and showing the mistakes and problems along the way so I, and others can learn what not to do. Whilst paving a successful way forwards and celebrating these results.


Sharing without ego, learn with everyone, share with everyone.
Sharing photos, success, failures, stories and finances is a great honest way to show the full picture of the business, to help people learn and to inspire. The generousity of other investors to peek through the glass inspired me – it’s key to do this in a way that’s genuine and authentic. Not with leased lambo’s and ferraris!

A property newsletter you'll actually enjoy recieving

Follow my journey - packed with powerful learnings & free resources

📼  No spam, ever.   đŸ“…  1 email a week.   đŸ‘‹  Unsubscribe anytime.

Property Investing Newsletter

Join the community on Instagram

Follow my journey & say hello! 👋

Get the latest scoop on what’s happening and say hello!

The ultimate way to get all of the latest ups and downs of property investing.

Learn from all my mistakes AND successes to help you create a property portfolio or optimise your existing one.

Get inspiration on slick interior design, all while mingling with like-minded investors.

See you on the other side.

wtfpropertyinvesting1.2K followers🏡 What The Flip: Property Investing đŸ—ïž S. Yorkshire 👇 YouTube & Newsletter 🌿 Giant Leaps Begin with Small Steps
Should you buy in a limited company or in your own name? đŸ€·â€â™‚ïžâ  ⁠ This week I explore the key factors that affect whether a limited company is right for you. Different factors like tax, your income and your future property goals will make a difference. ⁠ ⁠ You should be thinking about:⁠ ⁠ ⚡ Are you a basic, higher or additional rate tax payer?⁠ ⚡ What long term plan do you have?⁠ ⚡ Have you thought about succession planning?⁠ ⚡ Do you require a salary or can you reinvest the profits?⁠ ⁠ It can be a little overwhelming when figuring it out. At the end of the day – speak to an accountant who will be able to sit down and understand your own individual circumstances. Ltd companies work in some scenarios and not in others so it\’s about checking in with your plans and finances to work out what is best for you. ⁠ ⁠ 👍 Double-tap and please subscribe to the channel!⁠ ⁠ PS – I also have a newsletter where I send out updates on property videos and my own projects that I\’m working on. Check it out on my website!⁠ ⁠ ⁠ #hmo⁠ #coliving⁠ #property⁠ #properties⁠ #propertybusiness⁠ #propertydevelopment⁠ #propertydeveloper⁠ #propertymanagement⁠ #ukproperty⁠ #propertyinvestment⁠ #propertyinvestor⁠ #propertyinvesting⁠ #propertypodcast⁠ #buytolet⁠ #landlord⁠ #financialfreedom⁠ #passiveincome⁠ #propertyladder ⁠ #ukpropertymarket⁠ #propertynews⁠ #propertymarket⁠ #business⁠ #entrepreneur⁠ #propertymanagement⁠ #entrepreneurship⁠ #entrepreneurlife⁠ #houseofmultipleoccupancy ⁠ #sharedhouse⁠ #spareroom⁠ #bedroominspo
How to start a property business đŸ”„â â đŸ§ź New YT Vid – link in bio!⁠ ⁠ Continuing on from my beginners series to help brand new property folk looking to get started with no upsells and no BS – In this video, I run through 8 things to consider when starting your property business in the UK. ⁠ ⁠ It took a good year to create my property business plan, understand what strategies are best for me and eventually starting the property company structure which leads me to today where I\’m ready to make my first move and really get started and hit the ground running. ⁠ ⁠ You should be thinking about:⁠ ⁠ ⚡ What\’s your long term aim?⁠ ⚡ What strategies are best for you?⁠ ⚡ How much time do you have?⁠ ⚡ Are you building your knowledge?⁠ ⚡ Understanding your area⁠ ⚡ Speak to professionals (accountant, broker)⁠ ⚡ Understand your numbers⁠ ⚡ Get out there and do it!⁠ ⁠ It can be a little overwhelming when getting started. This video will help give you some focus on making your next steps⁠ ⁠ 👍 Double-tap and please subscribe to the channel!⁠ ⁠ ⁠ #hmo⁠ #coliving⁠ #property⁠ #properties⁠ #propertybusiness⁠ #propertydevelopment⁠ #propertydeveloper⁠ #propertymanagement⁠ #ukproperty⁠ #propertyinvestment⁠ #propertyinvestor⁠ #propertyinvesting⁠ #propertypodcast⁠ #buytolet⁠ #landlord⁠ #financialfreedom⁠ #passiveincome⁠ #propertyladder ⁠ #ukpropertymarket⁠ #propertynews⁠ #propertymarket⁠ #business⁠ #entrepreneur⁠ #propertymanagement⁠ #entrepreneurship⁠ #entrepreneurlife⁠ #houseofmultipleoccupancy ⁠ #sharedhouse⁠ #spareroom⁠ #bedroominspo
I\’ve explored 8 risk factors for next year đŸ”„â â đŸ§ź New YT Vid – link in bio!⁠ ⁠ Will the market crash next year? Nobody knows. Every video, every podcast, every news headline – is all opinion. Expert or not. I\’ve just released a new YT video looking at the factors that COULD make some kind of impact.⁠ ⁠ The bottom line though – property is a long game so if you\’re strategy fits, keep calm and carry on. If you believe in the 18-year property cycle, we\’re meant to be in the mid-cycle dip right now. The reality is, we don\’t really know. There are too many uncertainties in unprecedented times. It could go up or down, but historically, property goes up over the long term. ⁠ ⁠ As business owners and property investors, we can monitor horizon risks, however:⁠ ⁠ ⚡ Understanding pent-up demand⁠ ⚡ When the stamp duty tax break ends⁠ ⚡ Brexit & market uncertainty⁠ ⚡ The end of the furlough scheme⁠ ⚡ Rising unemployment⁠ ⁠ These may have some effect next year⁠ ⁠ Have a look through the video – see what you think and let me know! Do you have any thoughts on next year?⁠ ⁠ ⁠ 👍 Double-tap and please subscribe to the channel!⁠ ⁠ ⁠ #hmo⁠ #coliving⁠ #property⁠ #properties⁠ #propertybusiness⁠ #propertydevelopment⁠ #propertydeveloper⁠ #propertymanagement⁠ #ukproperty⁠ #propertyinvestment⁠ #propertyinvestor⁠ #propertyinvesting⁠ #propertypodcast⁠ #buytolet⁠ #landlord⁠ #financialfreedom⁠ #passiveincome⁠ #propertyladder ⁠ #ukpropertymarket⁠ #propertynews⁠ #propertymarket⁠ #business⁠ #entrepreneur⁠ #propertymanagement⁠ #entrepreneurship⁠ #entrepreneurlife⁠ #houseofmultipleoccupancy ⁠ #sharedhouse⁠ #spareroom⁠ #bedroominspo
My first 30 days on YouTube đŸ”„â â đŸ“č⁠ ⁠ My original goal this year was to start a podcast but without a big audience, it can be very hard to gain velocity, and there\’s been an influx of new property podcasts recently, so I pivoted to a platform where fewer property people are. ⁠ ⁠ What I learnt & achieved from being on YouTube for 30 days⁠ ⁠ ⚡ I filmed, edited and uploaded 6 videos⁠ ⚡ I gained 15 subscribers⁠ ⚡ The videos were viewed almost 500 times in 1 month⁠ ⚡ The channel got over 16 hours of watch time⁠ ⚡ One video really popped (250+ views) which was about using Notion⁠ ⁠ The aim is to keep uploading valuable videos and enjoy the process of scriptwriting, filming and editing my property knowledge & combining my business skills, risk management & UK financial services & banking experience on probably the most vulnerable platform in front of a camera and see where it goes!⁠ ⁠ — The Pros–⁠ ➕ I\’ve had some people reach out who really resonated with some of the videos which was awesome. Mainly from newer investors who find my beginners journey very relatable. ⁠ ⁠ ➕ I\’m really happy with the engagement on the videos so far, I\’m pushing my editing skills on every video. ⁠ ⁠ — The Cons –⁠ ➕ It\’s hard work managing all the ideas, scripts and then filming & editing which from start to finish can take 6 to 8 hours for an 8-minute video.⁠ ⁠ ➕ It\’s hard not to get wrapped up in the YT analytics questioning why a video hasn\’t got views or checking to see how many likes you have. I need to do this less. ⁠ ⁠ ⁠ 👍 Double-tap and please subscribe to the channel!⁠ ⁠ ⁠ #hmo⁠ #coliving⁠ #property⁠ #properties⁠ #propertybusiness⁠ #propertydevelopment⁠ #propertydeveloper⁠ #propertymanagement⁠ #ukproperty⁠ #propertyinvestment⁠ #propertyinvestor⁠ #propertyinvesting⁠ #propertypodcast⁠ #buytolet⁠ #landlord⁠ #financialfreedom⁠ #passiveincome⁠ #propertyladder ⁠ #ukpropertymarket⁠ #propertynews⁠ #propertymarket⁠ #business⁠ #entrepreneur⁠ #propertymanagement⁠ #entrepreneurship⁠ #entrepreneurlife⁠ #houseofmultipleoccupancy ⁠ #sharedhouse⁠ #spareroom⁠ #bedroominspo
NEW YOUTUBE VIDEO LIVE! For those who are new to property, this video simplifies ROI & Yield đŸ”„â  ⁠ ⁠ Back to basics this week! I have a range of followers (thank you!) from experienced veterans but also people newer who have reached out to me so this one is for you!⁠ ⁠ This video for beginners explored in 6 minutes:⁠ ⁠ ⚡ How to simply calculate ROI + example⁠ ⚡ How to easily work out Yield + example⁠ ⚡ A framework of what costs to include⁠ ⚡ I also explore why everyone\’s definition of ROI is different. ⁠ ⁠ Full Guide:⁠ ⁠ If you don\’t fancy watching the video – here are the calculations:⁠ ⁠ ➕ ROI = Annual Profit / Money Put In⁠ ➕ Yield = Annual Rental Income / Price of Poperty⁠ ⁠ You\’d shocked to know that many property investors (the ones who aren\’t engaged in the awesome Instagram community) will buy a property off the cusp without running the numbers. Sometimes there are hidden costs that are unexpected that blow your budget but you can show:⁠ ⁠ ➕ Business Sense⁠ ➕ Risk Management⁠ ➕ Financial Understanding⁠ ⁠ by running your numbers. This will ensure you don\’t put yourself at risk of going into negative equity on a refurb project. The key is understanding those numbers, buying at the right price and not overspending the budget you set in the refurb to achieve your correct ROI – with a bit of contingency baked in. ⁠ ⁠ 👍 Double-tap and let me know if you found this useful!⁠ ⁠ PS. I have a newsletter over on my website where I send out weekly thoughts and interesting books as well as share my own property journey as a beginner. Link in bio.⁠ ⁠ #hmo⁠ #coliving⁠ #property⁠ #properties⁠ #propertybusiness⁠ #propertydevelopment⁠ #propertydeveloper⁠ #propertymanagement⁠ #ukproperty⁠ #propertyinvestment⁠ #propertyinvestor⁠ #propertyinvesting⁠ #propertypodcast⁠ #buytolet⁠ #landlord⁠ #financialfreedom⁠ #passiveincome⁠ #propertyladder ⁠ #ukpropertymarket⁠ #propertynews⁠ #propertymarket⁠ #business⁠ #entrepreneur⁠ #propertymanagement⁠ #entrepreneurship⁠ #entrepreneurlife⁠ #houseofmultipleoccupancy ⁠ #sharedhouse⁠ #spareroom⁠ #bedroominspo
NEW YOUTUBE VIDEO LIVE! I analysed over 324 data points for the best HMO areas in the UK! đŸ”„â  ⁠ This powerful data explores:⁠ ⁠ ⚡ Room Rental Rates⁠ ⚡ House Prices VS Room Rates⁠ ⚡ Supply VS Demand⁠ ⁠ Full Guide:⁠ ⁠ If you don\’t fancy watching the video – the winner is Warrington with 1.4 people looking for every room available meaning there\’s lower competition.⁠ ⁠ Northern cities did very well with the likes of Leeds, Sheffield, Manchester, Nottingham and Liverpool all showing strong possibilities (Beware of Article 4 though).⁠ ⁠ Southern cities, naturally have strong rents but not huge compared to the north, the gap is quite small. And London although has great rents, has low ROI & Yield due to high property prices.⁠ ⁠ Check out the video for the high-level findings of the data, let me know what you think!⁠ ⁠ 👍 Double-tap and please check out the YouTube video!⁠ ⁠ PS. I have a newsletter over on my website where I send out weekly thoughts and interesting books as well as share my own property journey as a beginner. Link in bio.⁠ ⁠ #hmo⁠ #coliving⁠ #property⁠ #properties⁠ #propertybusiness⁠ #propertydevelopment⁠ #propertydeveloper⁠ #propertymanagement⁠ #ukproperty⁠ #propertyinvestment⁠ #propertyinvestor⁠ #propertyinvesting⁠ #propertypodcast⁠ #buytolet⁠ #landlord⁠ #financialfreedom⁠ #passiveincome⁠ #propertyladder ⁠ #ukpropertymarket⁠ #propertynews⁠ #propertymarket⁠ #business⁠ #entrepreneur⁠ #propertymanagement⁠ #entrepreneurship⁠ #entrepreneurlife⁠ #houseofmultipleoccupancy ⁠ #sharedhouse⁠ #spareroom⁠ #bedroominspo
Something a little different today. SEO or otherwise known as search engine optimisation 🚀 & DOMINATING google. ⁠ ⁠ Although new to the property world, I work in a bank by day and also freelance as a graphic designer / SEO expert.⁠ ⁠ I have been doing this for about 10 years đŸ”„ ⁠I\’m already seeing some killer results from my website for big terms. Still lots of work to do though!⁠ ⁠ I knew as a part of getting started in property, I wanted to document the journey and build a solid brand to do that in the process, so I can share valuable and honest content as a way to give back to the Instagram community that taught me so much.⁠ ⁠ Separately, I also teach the skills needed to learn SEO over on with a video course that\’s about 1hr 50 minutes. It\’s relatively new but some good reviews coming through already. ⁠ ⁠ To give back to the more experienced developers on here – if you\’re struggling to get traffic via Google – I\’ve attached a completely FREE link to my SEO class if you click on the link in my bio you\’ll see a button to go to my class.⁠ ⁠ The link is a 2-week free trial on Skillshare (so just remember to cancel your skillshare membership once you\’re done), although there are tonnes of other creators on there who teach photography, project management and other stuff so might be useful for your business!⁠ ⁠ 👍 Double-tap and please check out the class for free! No strings.⁠ ⁠ PS. I have a newsletter over on my website where I send out weekly thoughts and interesting books as well as share my own property journey as a beginner. Link in bio.⁠ ⁠ #hmo⁠ #coliving⁠ #property⁠ #properties⁠ #propertybusiness⁠ #propertydevelopment⁠ #propertydeveloper⁠ #propertymanagement⁠ #ukproperty⁠ #propertyinvestment⁠ #propertyinvestor⁠ #propertyinvesting⁠ #propertypodcast⁠ #buytolet⁠ #landlord⁠ #financialfreedom⁠ #passiveincome⁠ #propertyladder ⁠ #ukpropertymarket⁠ #propertynews⁠ #propertymarket⁠ #business⁠ #entrepreneur⁠ #propertymanagement⁠ #entrepreneurship⁠ #entrepreneurlife⁠ #houseofmultipleoccupancy ⁠ #sharedhouse⁠ #spareroom⁠ #bedroominspo
NEW YT VID: Giant leaps begin with small steps. I see loads about \’goal setting\’ – nothing about habits đŸ€·â€â™‚ïžâ  ⁠ Amongst all the property content I see online, there\’s loads on goal setting and everybody is talking about it. It\’s healthy to set goals and set your direction. This week I explore \’Atomic Habits\’ by James Clear and cover the top summary from the book. It\’s really fascinating! đŸ”„â  ⁠ This amazing book talks about how goal setting is merely determining the outcome/s you desire. Setting a goal doesn\’t guarantee you\’ll actually meet it…⁠ ⁠ Instead, we should be focusing on systems, processes and forming those habits that bring us closer to those goals we set. ⁠ ⁠ Please check it out! Link in bio⁠ ⁠⁠ ⁠ Even by focusing on tiny changes, over time, and with the compounding effect – you could see remarkable results. ⁠ ⁠ 👍 Double-tap and let me know if you focus only on \’goals\’ our \’outcomes\’ or if you also focus on your processes and habits to get there!⁠ ⁠ PS. I have a newsletter over on my website where I send out weekly thoughts and interesting books as well as share my own property journey as a beginner. Link in bio.⁠ ⁠ #hmo⁠ #coliving⁠ #property⁠ #properties⁠ #propertybusiness⁠ #propertydevelopment⁠ #propertydeveloper⁠ #propertymanagement⁠ #ukproperty⁠ #propertyinvestment⁠ #propertyinvestor⁠ #propertyinvesting⁠ #propertypodcast⁠ #buytolet⁠ #landlord⁠ #financialfreedom⁠ #passiveincome⁠ #propertyladder ⁠ #ukpropertymarket⁠ #propertynews⁠ #propertymarket⁠ #business⁠ #entrepreneur⁠ #propertymanagement⁠ #entrepreneurship⁠ #entrepreneurlife⁠ #houseofmultipleoccupancy ⁠ #sharedhouse⁠ #spareroom⁠ #bedroominspo

Goal Setting Guide

Goal Setting Guide

Hey! Download Your FREE Property Goal Setting Guide

Pop in your email and I’ll send you the free guide!

Get Your Free Property Viewing Checklist